Horse of the Year!

The biggest debate in the Thoroughbred racing world will officially be settled tonight when the Horse of the Year is awarded at the Eclipse Awards in California. Throughout much of the season industry insiders have argued over which horse is the most deserving: either Zenyatta, the dominant winner of 14 straight races, including the Breeder's Cup; or Rachel Alexandra, the breakout sensation who bested males and females on a variety of surfaces during her infamous 2009 campaign. To be honest my vote is with Zenyatta, though I think Rachel is the cuter, and sassier of the two ladies. Zenyatta's massive win in the Breeder's Cup, coming from behind to clear the field of all doubt as to her mastery, and accomplishing an unparalleled feat in being the first mare to win the Classic, puts her in the top spot to claim the HOY prize. Besides, Rachel has her four-year-old year to look forward to, and could also become a contender next season.

But perhaps even BIGGER news is that of Zenyatta's confirmed return to racing next year. Trainer John Sherrifs has indicated that his camp might be interested in seeing whether Zenyatta could turn in a repeat performance in next year's Breeder's Cup and win the storied race twice in a row. Zenyatta's won't run in the Dubai World Cup, but giving her another season at the races might reopen the possibility of a match-up with Rachel Alexandra. The horse's owners, Jerry and Ann Moss, are also considering running Zenyatta on non-synthetic tracks, opening up a wide swath of opportunities for the mare to prove her prowess all across the world. Sounds like 2010 will be an exciting one for the ladies!

Aid for Haiti, and Haiti's horses

As the crisis in Haiti mounts, it is clear that the country's residents have been thrust overnight into a long term nightmare. The earthquake that rocked Port-Au-Prince reduced this already poverty stricken nation to an environment in which sheer survival is the sole goal and a catastrophic loss of life will be the likely end result. Aid is steadily pouring in from across the world, but the country's infrastructure has very literally been reduced to rubble and its citizens are left with naught but open fields in which to congregate. Should anyone wish to donate money to the relief effort there are already a variety of channels open with which to do so. I picked the text message method, sending money to the Red Cross by texting "HAITI" to "90999" and having it billed to my cell phone bill.

In a time of such intense human crisis, it can seem almost indulgent to consider the animals affected by such a great disaster. But as TheHorse.com reports, veterinary aid units to care for Haiti's horses, livestock and domestic animal populations have also been mobilized and can hopefully work to prevent a widescale die out of Haiti's livestock. This is in truth not an issue entirely about animal welfare - of course saving animals from suffering is a worthy goal in itself, but Haiti's economy relies heavily on its agricultural base, and large loss to its animal population may well impact the income reaped from its agribusiness. So while Haiti's horses and livestock might be a relatively low level concern at this stage of the tragedy, neglecting them could have far reaching implications against Haiti's capacity to eventually restore and rebuild. On that note, I send my hopes and best wishes to everyone working to assist the Haitians as they try to move through this devastating time.

Dark and Light in the Equine Industry

One of the downsides of being a committed member of the equine industry is learning the hard way that not everyone within the business cherishes the opportunity to work amongst their equine counterparts. As if it isn't enough that stories already abound of random/senseless acts of horse abuse perpetrated by those outside the industry, this week brings news that Thoroughbred owner and trainer Chad Moore is being arraigned on charges of cruelty and animal abandonment for the "alleged abandonment and maltreatment" of several horses on his Clermont County, OH farm. Two of the horses have been euthanized due to the severity of their malnourishment, and several others remain in protective care at a rehabilitative center. What makes this story particularly unsettling for me is that it happened within a stone's throw of my hometown (Cincinnati) and thus puts a personal point on a story that seems to have been repeated over and over in these past two economically stressed years. Is there anything more heartrending to a horselover than to learn of instances in which the people who have elected to own horses turn out to be the very same people doing their charges real harm?

So what is to be done? I suppose horse husbandry, just like human nature in general, will always have a dark side. Perhaps the key then is to use those stories as an impetus to work even harder at equine advocacy. It helps with maintaining a positive outlook when one remembers that for every person out there proving in some dastardly way that they cannot be trusted to promote the welfare of their horses, there are many others fighting tirelessly to do just that. Last week, for instance, also saw the announcement of a new web site devoted to "outing" those who have been charged with horse soring violations when exhibiting gaited horses. The Friends of Sound Horses Organization has consolidated all violations of the Horse Protection Act from 1986 forward, so that those looking to show their gaited horses or find reputable trainers can view lists of soring offenders. An excellent example of members of the equine industry coming together to protect the animals that they love. Their doing so reminds me that every voice counts in the fight for equine welfare, and that by speaking out I am adding mine to the light side.

Britain announces "Racing for Change" to unify marketing and PR

My ultimate career aspiration is to work in marketing or communications for an equestrian oriented organization, either a large stud farm, a racing or training entity, an auction house or a breed organization. I am thus always keeping my eyes open for ways that equine organizations, many of which seem grossly behind the times in terms of keeping with modern social media, can enhance their marketing platforms in the landscape of the digital age in a way that also speaks to the up and comers in the market - Gen X, Gen Y and the "Millenials." I have already written about what makes Three Chimneys' marketing campaigns so compelling, and am currently working with a team of marketers at the Thoroughbred Retirement Foundation to redesign their web, email and print campaigns so that they can synchronize and engage the collaborative power of digital marketing.

It was with great interest, therefore, that I read on TheBloodHorse.com of a new initiative under way in Britain called "Racing for Change." Through a variety of tactics, the British horse racing industry is seeking to unify its marketing and promotional strategies to make racing accessible and interesting to casual fans and fans new to the sport, many of them members of younger generations who are ripe to become lifelong supporters. The initiative will feature several key elements, many of which could go a long way towards increasing support for and engagement in horse racing here in the States as well.

Those tenets of the Racing for Change platform that could be particularly well utilized in American horse racing marketing include:

• "Race names to be simplified and racecourse announcements to be streamlined.
• "Racecourses to improve the enjoyment and understanding of a day at the races for both new and regular racegoers. Initiatives include improved food and drink provision, new sales and marketing promotions (including more free and discounted days), enhanced raceday information with an emphasis on improving the quality of showmanship during the day. Improvements are also being planned in the use of on-course TV and the betting experience."
• "Starting a new free membership club for younger adults that will offer discounted admission to many courses and shares in several racehorses."
• "Launching a new Web site to promote horse racing to new and novice customers."
• "A central public relations campaign to promote racing more effectively to a wider audience."

The last one in particular, a centralized public relations campaign for all of horse racing, is something that the U.S. lacks completely. Every racing entity is responsible for its own promotion because we do not have one key body responsible for oversight of the industry. It is particularly necessary that the U.S. racing industry contemplate implementing similar changes, because it has suffered grievously in the last decade from waning interest, grave economic concerns, and a swath of bad press resulting from scandals as diverse as the Eight Belles tragedy to the Pagallo neglect and abuse case. Perhaps if Racing for Change spurs an uptick in new fans for Britain's industry, American horse racing proponents might see fit to institute similar initiatives.

A Happy New Year for Adoptable Horses

One of the many equine causes that I hold close to my heart is that of the adoptable Thoroughbred. Off track TBs, once properly rehabilitated, can go on to have illustrious competitive careers in other disciplines, or simply become cherished riding horses and equine family members. There are a wide variety of non-profit entities across the country that raise the funds to care for and retrain to these horses, and continue to work tirelessly even in today's economy to provide them aftercare and a new lease on life.

One of the most influential, with a nationwide reach, is the Thoroughbred Retirement Foundation based in Saratoga Springs, NY. TRF runs rehabilitation centers all over the country, and many of them utilize correctional facility inmates in the retraining process, providing a dual benefit to both horse and human communities. I currently volunteer with this organization and support their marketing and fundraising endeavors whenever I can be of service. It was with particular interest, therefore that I read that TRF founder Monique Koehler will be awarded with a Special Eclipse Award on January 18th to recognize her devotion to the rehabilitation and adoption of ex-racehorses. Congratulations to Monique and TRF for 28 years of advocating for retired TBs.

On a similar note, the Thoroughbred Placement and Rescue organization, based in Marlboro, MD, reported to TheHorse.com that it successfully secured placement for 123 off-track TBs in 2009. That's 123 horses that will be starting this new year on the right hoof. TPR, and a variety of other facilities, use the free horse adoption placement service provided by TheHorse.com to help with its efforts. 2009 was such tumultuous year for most Americans, and for the American TB industry, that it is inspiring to hear news that these horses will entering 2010 with a bright future ahead of them.